Our story

From a can to market-leading

SEPTEMBER 2009

The rain is pouring down and the wind is tearing club tents in the little finnish area where OK Mark is hosting night district championships in orienteering for Västergötland. Three youngsters with a headlamp each are standing at the edge of the forest and illuminating the dark forest with their lamps. Two of the lamps are the best the money can buy in 2009 - Lupine Betty and Mila Nova. The third one reminds mostly of a can with the plastic glass and has been finished just an hour or so before the start of the competition.

The youngster with the "can" is Anders Johansson´s son Martin. They are done with their test after a couple of minutes and Martin in his rain clothes runs back to our club tent to protect himself from the bad weather. He runs directly to me and says - dad, dad, mine gives better light than the others'.

We head to the start with some extra excitement, Martin with the Pre-Cobra on his head and me with Martin's halogen lamp. How would it go, would it work for the whole race despite the pouring rain?

After the finnish I get the direct report that the lamp was great and worked all the way, but that it blinked a couple of times. After a closer examination I see the water splashing in the lamphouse which probably explains the blinking. Well, a really great test under very demanding conditions.
– Anders Johansson, the founder of LEDX Lights

SPRING 2010

Five days prior to Vasaloppet Anders visits Stefan Millegård again. His son Joakim is present as well while they sit in their home kitchen in Öjersjö. Anders presents the first almost production-ready prototype and takes long time to talk about the project until Joakim finally says:
– We have to go out and test how much light it gives!

It turns out Anders has forgotten the smaller function-tested batteries. Only the bigger battery was in place, the one he took to show the size of it. When we go out and turn it on, the lamp doesn´t work... Anticlimax.
Downhearted Anders went back to the kitchen together with Stefan and Joakim believing all the hope was out. Imagine his surprise when Stefan said "we'll take it in" despite the lamp not turning on. Later it was discovered that the bigger battery had manufacturing defects.

FALL 2010

SM-sport has exclusive sales agreement until the new year and everything Anders produces is sold. Production is placed in Anders's old photo studio on the ground floor of his house. It is made of mostly bought-in components and everything is pretty much hand-made, for example, the 28 solderings in one lamp take 2,5 hours to complete!

It doesn't take long for Anders to realize this is not sustainable and in fall 2010 begins the development of Cobra II which is wholly done for LEDX Lights. An integrated platform for electronics and LEDs on the same PCB is produced, batteries get smaller, cord and contacts smoother.

SPRING 2011

Cobra II exists in a couple of prototypes which are tested at 10-mila. SM-sport has no longer exclusive sales agreement and LEDX is sold by 5 different resellers. LEDX Lights can be found in a n exhibition tent at O-ringen and the interest for the new lamp is huge.

The first employee, Linnéa, is working one day a week. We sign an agreement with Jenny Rissveds and Oleksandr Kratov, an agreement in force since then.

SPRING 2013

Our lamps are spotted in Finland and enduro riders are first to discover them. Soon enough we are contacted by a reseller more than willing to sell Cobra II over there. We sign an agreement and Anders travels to experience Päijänneajo (Finland's Novemberkåsa = an anual enduro competition) where some of the best riders already use LEDX Lights lamps.

The decision is made to develop a totally new lamp series with a goal for each lamp to be best in it's class. Design is developed in cooperation with Avantic design in Bredaryd, a company behind Twixit bag clips and Baby Björn bibs among other things. It is decided to separate electronics from LEDs to optimize good balance, effective cooling and compact shape. A bit more expensive to produce but the qualities are much better.

Three lamps with the common electronics and mounting, a module system where all the parts are compatible with each other. All the batteries work with all the lamps etc. Development of the lamp series takes 18 months and as a result we have Cobra, Mamba and Kaa. Three lamps setting new standard when it comes to light pattern, performance, reliability and comfort.

SPRING 2014

The tests with the new lamp series are in progress and it´s the light pattern we are mostly working with. The reflector introduced in Cobra is spot on and spreads the light really good even out in the periphery.

SPRING 2015

LEDX becomes LEDX of Sweden AB and the turnover exceeds 1 Mkr.

FALL 2015

Update to Cobra 6500, Mamba 3800 and Kaa 1700. Mamba gets the reflector as well. Launch of the cord for the connection to an external 12V DC source.
LEDX Lights goes to Novemberkåsan together with SM-sport and sells lamps. No big success when it comes to numbers as not many within enduro community are familiar with LEDX Lights.

It is another story in the forest. In one of the toughest races of all times storms Martin Sundin through the forest with 3 LEDX Lights Cobras and the crowd wonders what´s illuminating the whole forest! After this enduro and LEDX Lights are strongly connected.

After a couple of similar part time employees, Benjabin from Mebia starts working one day per week. This is a beginning of a really good cooperation between LEDX Lights and Mebia. Benjamin isn't just working for LEDX Lights, with the help of Mebia he produces brochures, films, grafic design etc for LEDX.

SPRING 2016

Turnover surpasses 2 Mkr

FALL 2016

Success within enduro continues. Cobra can be programmed to turn on directly when connected to the energy source and we launch the big Kåsakit. We revisit Novemberkåsan and this time it´s a sales success. All the lamps we brought with us are sold.
Benjamin is now working two days a week and cooperation with Mebia is expanding.

FALL 2017

LEDX Lights moves into new premises next door to Mebia.
The first employee with a contract of indefinite duration, Jenny, is hired. She's responsible for the production. Håkan takes after Benjamin and works two days per week during the season.

Mamba is updated to 4000 lumens and Kaa to 2000 lumens, a new software with more effect modes to programme is introduced. Launch of a double MC-cord for enduro riders.
The decision to develop a new webbsite with our own webbshop is taken. The project is a big one and it drags on.

We sign a cooperation agreement with Albin Elowson and he delivers directly by winning Novemberkåsan assuredly with 3 Cobras.

SPRING 2018

Turnover almost reaches 5 Mkr
Proffessional side grows and Ahlsell is our biggest reseller now.

FALL 2018

Launch of a helmet arch and three new cords for enduro with a new XT60 connection.

SPRING 2019

Turnover is almost 6 Mkr. Once again we are looking for new bigger premises together with Mebia.

LEDX of Sweden AB gets a new owner, C2 Vertical Safety AB with the headquarters in Uppsala. A Swedish family company with distribution rights for appr. 10 brands in Sweden and a big sales organisation. This is a huge reinforcement for LEDX Lights giving new opportunities for growth and development of new products.

SPRING 2020

Pandemics leaves a huge mark all over the world, but our sales aren't affected too much. The interest for moving outdoors with good light is still there.
The brand name is officially LEDX Lights as opposed to earlier LEDX. PRV (Swedish intellectual property office) grants a patent for our self-developed reflector X-pand.

FALL 2020

Staffan Ahltin steps in as a CEO for LEDX of Sweden and with the help of Anders Johansson the development of future LEDX Lights lamps gains speed.

All order administration, storing and customer support moves to Uppsala and C2 Vertical Safety thus leaving whole focus on pure production in Borås. Husqvarnas Enduro team becomes our ambassadors and takes Swedish Championshis gold both in mens and womens class.